We began as a group of friends brought together by a shared passion for racing. The team competes in sports car endurance events on iRacing, and as a founding member and art director, I saw an opportunity to build a visual identity that felt as competitive as the team itself.

I started by developing the brand system. The goal was to create a bold identity using bright colors and a strong logo that would stand out on track. Multiple logo variations were created to give the brand flexibility across different cars, liveries, and graphic applications.

With the identity established, I shifted focus to building a consistent social presence. A strong social presence helps increase visibility and attract potential teammates. The goal was to create a recognizable visual style that reinforced the brand across every piece of content.

The 2026 season included a range of race day graphics, stream covers, and supporting content designed to keep the brand cohesive across every touchpoint.

Tools Used: Photoshop, Illustrator, Recraft Ai, and iRacing Paints