From 2020 through 2025, I served as Lead Designer for Stache Barbershop in Union, NJ. I led the creative direction across branding, social content, apparel, signage, print, web, shop merchandise, and promotional materials for events and fundraisers. The role gave me the freedom to experiment creatively, push the brand in new directions, and explore ideas outside of a traditional barbershop aesthetic.

One of the biggest milestones was Stache’s 10 year anniversary. I developed a special anniversary identity and applied it across a capsule collection of merchandise and supporting creative. The project celebrated the history of the shop while giving us room to introduce a fresh visual direction.

Tools Used: Photoshop, Illustrator, InDesign